Live Event Streaming

What is Live Event Streaming?

Live Event Streaming allows a user to broadcast a live event in real time on the Internet. This capability is one of the most unique and exciting applications of streaming media technology. Only CWNet Broadcasting allows a user to do a live broadcast or webcast in real time on the Internet.

Not only is the very concept of doing a live webcast an exciting and often perfect solution, it is also relatively easy to do: webcasting live can be accomplished by simply having a webcam or digital camera, a laptop or home computer, appropriate cabling, some free software, and a modest broadband connection.

Put all the elements together, and you are online live! At the other extreme, professional productions such as major music or sporting events can be broadcast to tens of thousands of viewers via their web browsers.

Who should use Live Event Streaming?
Our special non-profit plans feature reduced entry level pricing and exclusive non-profit discounts! Live Event Streaming is especially effective for a wide variety of events including musical and sporting events, company financial reports or product announcements, lectures or training courses, and more. Live Event Streaming from CWNet Broadcasting can even send images and sounds of a wedding or other family event to friends and relatives around the world, right to the comfort of their own homes. Anywhere you want to be, CWNet Broadcasting can help you broadcast successfully.

By utilizing our Live Event Streaming servers, you can reach a much wider audience across a much larger geographic area. The sights and sounds of your Live Event are then streamed from our CWNet Broadcasting servers to your viewers anywhere in the world using a standard internet connection.

Which plan is right for you?
If your are interested in learning more and exploring the possibilities available, please contact us toll-free at 1 - 800 - 350 - 5850.

Live Event Streaming Examples:

- Music Concerts
- Church Services
- Sporting Events
- Press Conferences
- Red Carpet Premieres
- TV/Radio Shows

Events Business and Industry
- Conferences
- Presentations
- Annual Reports
- Product Launches
- Commercial Events
- Advertising

Personal/Social Events
- Sermons and Oratory
- Weddings
- Church Events
- Family Occasions
- Reunions

Education and Instruction
- Training and Coaching
- Online Instruction
- Web Based Distance Learning

For those who are unavailable to view the event live, we can also webcast the entire event or presentation for them, on demand, at their convenience. On-demand webcasting is a "re-broadcast" playable at any time from any computer. So, even if your audience missed the event in real time, they can still see and hear the event when the time is right for them.

The Basic Process
The basic process is the same for all other than the difference in the scale of the production:
1. Images and/or sound are captured with appropriate equipment. Anything from a single digital camcorder to multiple cameras and mixing desks.
2. The output from this equipment is fed into a laptop or PC using appropriate interface hardware.
3. Encoding software on the PC turns that input into a format suitable for live streaming. Typically this would be Windows Media Encoder for Windows Media format.
4. The encoded output is then transmitted via the PC's internet connection to our streaming servers. The higher the speed of this internet connection, the higher the quality of the images we broadcast.
5. This single stream is received by our streaming servers and re-broadcast, in real time, to multiple viewers via a website link.

Successful Broadcasts
A successful Live Streaming Event broadcast requires planning and testing in order to maximize the viewer experience. Your Live Streaming Event should be viewed by each one of your audience members without any difficulties whatsoever in the highest quality possible.

In order to reach the widest possible audience as you stream your Live Event, you will need to take into account three key factors:

- Network Capacity
- Server Capacity
- Audience Capabilities

Network Capacity
Before your Live Event you will need to determine the maximum upload speed of the Internet connection at the location of the Live Event Broadcast. What type of connection is available at the location? Has the connection been in place for a period of time and tested? Is there redundancy for the Internet connection or a backup Internet connection should the first one not work? What is the maximum upload speed for the connection? CWNet Broadcasting is here to help you determine these factors.

Server Capacity
Server Capacity is our concern. At CWNet Broadcasting our Live Event Broadcast cluster utilizes multiple hardware load-balanced servers with connections to our OC-192 backbone. Utilizing Microsoft Windows 2003 and RedHat our Live Event Broadcast cluster can handle even the toughest load.

Audience Capabilities

Before your Live Event Broadcast you will also want to fully evaluate the connection capabilities of your audience. Do most of your users have broadband or dial-up connections? Do they run Windows or Apple based computers? What media players do they have installed on their computers? With CWNet Broadcasting you can reach every member of your audience with our wide array of supported formats and our Tier-1 OC-192 backbone.

After your broadcast you may wish to follow up with summary data of your event and/or you may also wish to ensure that the event impact is still viable long after the event is over. CWNet Broadcasting has several key services to offer. To measure what kind of impact your broadcast event had in terms of audience reach and viewer numbers, you can view statistical and metric analysis to determine data such as numbers and geographical location of viewers. CWNet Broadcasting can also assist you to develop follow-up e-mails, surveys and web sites to make sure your event impact was delivered and retained.

Live Event Streaming Pricing
Live Event Broadcasting capabilities are included with any of our monthly streaming media plans, or can be priced for an individual event. The cost is largely determined by three factors:

1. The event duration
2. The quality required for the broadcast
3. The number of viewers

Please give us a call toll-free at 1 - 800 - 350 - 5850 to discuss broadcasting your event live and get an idea of your requirements and pricing.